To be an effective leader you need to be able to clearly communicate what it is that you stand for and what you are trying to change. If you think about the most iconic leaders in history, the tendency is to automatically associate them with one particular issue – e.g. Martin Luther King and the American civil rights movement; Nelson Mandela and the end of apartheid, Aung San Suu Kyi and democracy in Burma. You need to articulate clearly what it is that you want to achieve and what needs changing. It is equally important to be able to communicate this at different levels, from short sound-bites for the media right through to a detailed explanation of what your vision for change is.
Think about ways in which you can communicate your group’s vision to the wider community. Do people know what you stand for, what you want to achieve and how you want to achieve it?
“A leader is a dealer in hope” – Napoleon Bonaparte
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